Adobe

Improving the visibility of freelance opportunities on Behance.

Role

Experience Design Intern

Designing the end-to-end user journey

Leading design reviews with engineering

Collaborating with designers & managers

Team

Zach McCullough (Director)

Mickaël Denié (Manager)

Sarah Rapp (PM)

Engineering & Design Team

Duration

May - August 2025

Skills

Design Systems

Communication across teams

Storytelling Presentation

What I did

In Summer 2025, I was an Experience Design Intern at Adobe on the Behance team, working on 2 projects.

Job Alerts

To bring more PRO users visibility to freelance opportunities that match their skill set.

⭐️ This project is now live on web!

Jobs Tab Redesign

Improving the layout and filtering structure of freelance and full-time jobs in the “Find Jobs” page.

🔒 Unable to share due to confidentiality.

This case study focuses on the Job Alerts project, where I designed email alerts for freelance jobs, integrating the feature into the ‘Find Jobs’ page and creating the email layouts.

Overview

Behance lets creatives showcase work and connect with clients. Its new PRO subscription gives exclusive access to freelance jobs, creating both a revenue stream and a clear differentiator between PRO and regular users.

Previous “Find Jobs” Layout

Pain Points

01

Unclear filter structure between freelance and full-time jobs

02

Freelance filtering is not available on this page

03

Filtering on the left only applies to full-time jobs

Problem Statement

How might we implement freelance job alerts for PRO users to increase visibility and engagement with relevant opportunities?

Ideation

Before designing, I mapped the end to end journey for PRO users to plan the flow and define the benefits of the new feature

Experience Journey

🔎

Discoverability

How do freelancers learn this alert system exists?

⚙️

Set Up

How do they set preferences for what kind of jobs they want?

💻

Delivery

Where and how do alerts appear? (email, SMS, in-app?)

🖇

Follow-Up

Can users ignore, or manage alerts later?

Explored multiple design directions with feedback from my director, design manager, PM, and other designers.

Design Delivery

After narrowing down the explorations, I finalized the design and delivered it to the engineering team to discuss feature feasibility, with a focus on localization and responsive designs.

Localization

Responsive Design

Key Discussion/Feedback from Engineers

Before

- No backend support for this frequency-based logic

- Difficult to combine match-based triggers & time-based schedules

After

Before

-Radio buttons not clear for opting in users to have email alerts on

After

+Opting users into email alerts by default with the checkbox pre-checked

+ Simplified frequency options to Daily vs Weekly

Design Review

Engineers built the feature and enabled gatekeeper so designers could conduct a Design Review and address minor changes. I thoroughly reviewed both the web page feature and the emails designs which users receive that required several edits.

Web

Email

Launch

My project launched in late August 2025. Below are the stats showing its performance two weeks post-launch.

Active PRO base

45% opted-in

to receive alerts

Only

0.4% deactivated

to receive alerts

‘Daily’ frequency

60% more likely

to apply to job

"Be the first to apply" more action statement helping getting jobs discovered by freelancers

Final Design

Here’s a video of the final prototype flow showcasing the feature I designed during my internship.

Learnings

During my 12-week internship, I gained valuable technical skills, adapted to a professional work environment, and grew significantly as a designer. I’m deeply grateful to the Behance team for their support and help to launch this feature.

💬

Feedback helped me grow

Frequent feedback sessions helped me sharpen my thinking and start making independent design decisions

🎙️

Be proactive

Reaching out to people on the team for clarity helped me understand how to contribute more effectively

🚀

Shipping takes time

It requires ongoing coordination with PMs and engineers, and not everything can be shipped right away

Thank you Adobe and to the Behance team for this unforgettable experience!

Contact

Tel: +1 (857)488-8411
Email: yejune.cho@tufts.edu

Thank you for taking the time to view my designs!